Not content with sending mailers about how awesome OneTouch is for pumpers, it has now stepped up its game. A couple days ago, I got an email detailing their "By invite only - an exclusive offer from OneTouch": Passport for Pumpers is an exclusive new program from OneTouch designed to reward all pumpers.
And by "reward," they mean $5 copays on test strips for 6 months:
I find this fascinating. In my 18 years with diabetes, I've never felt so heavily marketed to! I swear, if it's not because of the Medtronic/Bayer development, it has to be the proliferation of new diabetes gear like the iBGStar. The Big Boys of diabetes equipment must be shakin' in their boots at the thought of losing their cash cows to a competitor.